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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

Strategy 130
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Three key trends in retail strategy for 2023

Inside Retail

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. And Nike and Adidas entered the metaverse at full speed.

Strategy 147
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How to recruit and retain the retail industry’s top talent according to experts

Inside Retail

At the World Retail Congress in Paris, industry executives and experts weighed in on a panel to advise retailers on the best strategies to improve employee retention, create jobs that meet needs and ensure effective management. asked David Sinclair, a partner at OC&C Strategy Consultants in the retail and consumer sector.

Strategy 147
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Celebrating uniqueness.

Consumer 130
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“We see opportunity in changes”: BA&SH CEO on the evolving luxury market

Inside Retail

The story so far Grenade said the brand started its operations in the Asian market in 2017, and since then it has opened 49 stores (38 in China, six in Hong Kong, two in Singapore and one in Macau). The strategic plan for Asia Grenade said the brand’s luxury line exclusive to Asia would meet evolving affluent consumer demand. “We

Marketing 130
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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

And it added new “dollar shops” for consumers to pick through seasonal, more affordably priced items. billion in 2017. However, Walmart continues to capture a greater share of shoppers and their spending as more [consumers] turn to it for lower food prices.” However, not everything has been coming up roses for the mass retailer.

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