Behind the rise and rise of Aussie designer furniture brand Sarah Ellison
Inside Retail
SEPTEMBER 15, 2022
The brand was founded by McKeown, a former publicist, and Sarah Ellison, a former style editor at Real Living , in 2017 to fill a gap in the market for designer furniture that didn’t break the bank. . It [confirms] the content-first strategy we had from the get-go.”. From Australia to the world. Seeking external investment.
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