Inside Retail

MAY 13, 2024

So I started the Sneaker Laundry and we were Australia’s first sneaker care shop in 2017,” he told Inside Retail. Physical locations matter While there are costs to physical retail, Cheng sees it as key to building trust with consumers and other stakeholders. “It Nothing really existed to look after your sneakers.

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Social Media Location Marketing Planning 147

Inside Retail

APRIL 22, 2021

Sitting in the audience at Fashion Tech Forum Los Angeles in October 2017 musician will.i.am And like Apple, Nike’s access to global data and consumer insights informs its strategies. There’s a quote that comes to mind often when referring to fashion and retail innovation.

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Social Media Apparel Fashion Location 217

Inside Retail

JUNE 10, 2021

Burberry’s ‘Store in the Sky’ is a great example of the unique shopping experiences Farfetch creates for its luxury brands, leveraging data and the Store of the Future suite of technologies developed in 2017. It’s clear Farfetch incorporates social media to its fullest potential, playing to the strengths of each platform.

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Social Media Fashion Boutique Engagement 130

Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

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Strategy Fashion Apparel Advertising 147

Inside Retail

OCTOBER 5, 2021

Consumers are making more considered purchase decisions, driven by technology, comfort, sustainability, and design, and footwear brands need to be clear about the value we add. Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy.

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Strategy Location Social Media Fashion 246

Inside Retail

AUGUST 17, 2021

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Starting with Chanel, Farfetch aims to enhance interactions between consumers and sales associates.

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Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

OCTOBER 25, 2022

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. The direct-to-consumer part of the business is the strongest and the fastest-growing now. IR: And in doing so, you’ve been able to reach consumers who aren’t necessarily aware of the Ksubi brand? Can you share what that looks like today?

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Fashion Location Flow Planning 243

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. The company has since then received funding to go direct to consumers, evolving into a multi-million-dollar brand selling in NY, LA, Dallas, and other renowned stores worldwide. Arielle Charnas launched her Something Navy collection in 2009.

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Gifts Fashion Color Promotion 52