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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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JD Sports signs seven-year lease at Darwin’s Casuarina Square

Inside Retail

The store marks the brand’s 63rd Australian location after opening its first store there in 2017. What our consumers will see is a curation of fantastic footwear, apparel and accessories that they haven’t seen before on the local market,” said Faraguna. “We

Outdoor 147
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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“We see opportunity in changes”: BA&SH CEO on the evolving luxury market

Inside Retail

Grenade said the brand develops specific products for the Asian market to adapt to the culture by offering different cuts. “We We are also launching capsules dedicated to this market, such as for the Chinese New Year, and this year we will be launching a luxury range only available in Asia,” he added. BA&SH is a collective story.

Marketing 130
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Target’s wellness wave: Blume hit shelves amidst global health market surge

Inside Retail

It’s not a secret at this point that increased health-related concerns brought on by the pandemic and recent lifestyle trends have led to a heightened focus on the wellness market in the retail industry, especially within the food and beverage category. billion by 2030 at a compound annual growth rate of 10.5 billion to $75.66

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Prepping for growth: Rowing Blazers’ new CEO is just the beginning

Inside Retail

How Rowing Blazers pulled off a successful gamble Rowing Blazers was founded by designer, archaeologist, and former US national team rower Jack Carlson in 2017. The company began by creating rowing blazers, in neutral and neon-hued tones, and has since diversified into a wider range of apparel and accessories, from sweaters to watches.

Apparel 130
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. Our major wholesale accounts are managed in-house.

Marketing 178