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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). First opened in 2017, Nio aimed to design an experience beyond just selling a car through its exclusive lounge concepts and on-site perks.

Consumer 130
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246
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Breaking down Black Friday 2023: Retailers share how it went

Inside Retail

per cent increase in the number of consumers that purchased from brands powered by Shopify, with Australians ranking fourth globally in total spend. While Chadstone was not yet ready to provide data, its centre manager Daniel Boyle told Inside Retail that Black Friday has continued to increase in popularity and productivity over the years.

Shopping 246
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Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

However, in the mid-2010s, the brand’s image shifted from “cool kid” to “mean girl” as consumers began to distance themselves from its discriminatory hiring practices and limited product offerings and turned towards brands that were more welcoming and trendy.

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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

After Pas Group merged with Brand Collective earlier this year , the brand was reorganised to sit within the same team that manages Superdry in Australia and New Zealand – under general manager Antony Hampson. Hampson said the team managing Replay would seek to avoid these pitfalls. Leveraging high-profile sponsorships.

Expansion 130
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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. Our major wholesale accounts are managed in-house.

Marketing 178
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Everything you need to know about Amazon’s first physical clothing store

Inside Retail

According to the post, Amazon Style will offer women’s and men’s apparel, shoes and accessories from hundreds of popular and emerging brands, and include several innovative features, such as tailored, real-time recommendations. Here is everything you need to know about Amazon Style – from how it works to what it means for the competition.