Inside Retail

MAY 22, 2023

In 2017, the show in Shanghai, China, was considered one of the brand’s most popular and marked its expansion into the Asia region. If it is seen as the ‘return of the fashion show’, it will bomb – that concept belongs to last century. The post Victoria’s Secret’s new World Tour: innovative or obsolete?

Fashion 130

Fashion Reimagine Boutique Perspective 130

Inside Retail

FEBRUARY 22, 2023

The store is media Doug Stephens’ book Reengineering Retail was published in 2017. The concept of the store as media is expanded upon with the reimagining of retail media networks. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

OCTOBER 5, 2021

Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy. We’ve been fulfilling Camper.com orders from our Australian stores since 2017 and expanded our local e-commerce fulfilment capacity that same year.

Strategy 246

Strategy Location Social Media Fashion 246