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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Beyond that, it speaks to the size of the market for add-on products and services, from specialised brushes and cleaning products for status water bottles to covers to protect fancy luggage from scuffs and scratches, The chic Béis Wash pop-up on Melrose Avenue in Los Angeles last month is a polished example of how this looks.

Strategy 246
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“We see opportunity in changes”: BA&SH CEO on the evolving luxury market

Inside Retail

Grenade said the brand develops specific products for the Asian market to adapt to the culture by offering different cuts. “We We are also launching capsules dedicated to this market, such as for the Chinese New Year, and this year we will be launching a luxury range only available in Asia,” he added.

Marketing 130
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Prepping for growth: Rowing Blazers’ new CEO is just the beginning

Inside Retail

How Rowing Blazers pulled off a successful gamble Rowing Blazers was founded by designer, archaeologist, and former US national team rower Jack Carlson in 2017. The company began by creating rowing blazers, in neutral and neon-hued tones, and has since diversified into a wider range of apparel and accessories, from sweaters to watches.

Apparel 130
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Sneaker Laundry’s Eugene Cheng unpacks the company’s Thai journey

Inside Retail

Sneaker enthusiasts in Thailand have a reason to celebrate as Sneaker Laundry , a leading player in Australia’s sneaker cleaning and restoration market, teams up with the well-established John’s Laundry to expand its services in Southeast Asia. Nothing really existed to look after your sneakers.

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“Transformation agenda”: MFG CEO on Bobux acquisition and growth plans

Inside Retail

Renowned Australian footwear business Munro Footwear Group (MFG) recently acquired the popular but beleaguered New Zealand kids’ footwear brand Bobux, as part of a plan to consolidate its presence in the children’s market. However, Bobux – which targets a younger audience – provided a point of difference, and a year-round offering.

Planning 244
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How lifestyle brand Zulu & Zephyr found prime Byron and Bondi retail real estate

Inside Retail

This follows the opening of its first brick-and-mortar store in 2020 when it “effortlessly” came upon an opportunity to open its Byron Bay concept flagship. Rose-O’Rourke lived in Bondi with her sister, Karla Rose in the early 2000s, and they started retailing Zulu & Zephyr at the infamous Bondi Beach Markets in 2013.

Fashion 130
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Here’s the story behind Tommy Hilfiger’s adaptive fashion range

Inside Retail

Designed and launched in 2017, Tommy Adaptive is Tommy Hilfiger’s inclusive range that makes dressing easier for adults and children with disabilities. Horton said finding the right words to communicate its adaptive range was one of the biggest challenges the marketing team faced at launch. . “We

Fashion 246