An in-depth look into Aussie luxury brand Oroton’s major turnaround
Inside Retail
MAY 5, 2021
In 2017, iconic Australian brand Oroton fell into voluntary administration. What they lacked was any sense of ranging and balance from building a large range and any relevance to a young, modern customer. We aren’t just an accessories brand, we are an accessories and luxurious apparel brand.
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