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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. SS: It depends on the strategy, really. Now, we’re the number-one-selling brand in Woolworths and Big W.

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The story behind The Ripped Bodice, an indie bookstore for romance lovers

Inside Retail

In the spring of 2016, the two opened the first location of The Ripped Bodice, one of the first and only romance-focused bookstores in the US, in Culver City, California. Inside Retail : You and your sister originally launched The Ripped Bodice in 2016 in Los Angeles. LK: So many!

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.

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How Gymshark uses digital technology to enhance user experience in flagship London store

Retail Focus

Modern shopping is a blend of digital and in-person experiences – from online stores and social media to in-person events and bricks-and-mortar high streets. over the previous two years.

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Aligning Exhibit Experiences and Attendee Intent 

Trade Show Booth Companies - Trade Group

There are several ways to collect this kind of data, such as Surveys Social Media Monitoring Event Prospectus Visitor Feedback from Previous Event Studying Relevant Influencers Start by collecting data through surveys, social media monitoring, and attendee feedback from previous events.

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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Read below for a brief explanation of the origins of this trend, some examples we’re seeing leading the way, and how you can pivot your brand’s strategy to take full advantage of this cultural current. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.