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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? IR: Any plans for an MCoBeauty retail store in the US or Australia? SS: Not at this stage. SS: Absolutely.

Marketing 246
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Adelaide plans $250m retail hub on city fringe

Inside Retail

A $250 million development plan is set to transform a 3.6ha Adelaide plot into a modern food and retail-oriented mixed-use centre featuring apartments and a piazza-style market square. The project, dubbed ‘Locale’, will be built on the former site of furniture store Le Cornu which ended operations in 2016.

Planning 130
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What does Apple’s Indian expansion plan mean for the mobile landscape?

Inside Retail

Apple, known for its long game worldwide in terms of products, services, and marketing, finally arrived in India earlier this year. In April, the tech giant launched its first two stores, both of which achieved record-breaking sales during an off-season period when online retail dominates the market.

Expansion 130
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. IR: What excites you about Reebok?

Marketing 130
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Townsville’s Fairfield Homemaker Centre reinvents as lifestyle destination

Inside Retail

Geon Property plans to rebrand Fairfield Homemaker Centre as Fairfield & Co, a new destination for shopping, entertainment and amusement. Thanks to the emergence of Gen Z, the company’s initial 2016 launch as a typical retail centre has been replaced by a landmark shopping and entertainment experience for all ages, he said.

Shopping 246
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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. In some cases, the failed Australian ventures were part of a flawed strategy to breathe growth into struggling home market operations. The Woolworths-Lowe’s venture closed in 2016 after five years.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Can you tell me a bit about MCoBeauty’s expansion plans? We haven’t got the plan locked in just yet, but we’re definitely going there next year.

Expansion 245