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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

The agreement, which bans infant formula manufacturers and importers from advertising and promoting infant formula directly to the public, was reauthorised by the ACCC last week until July 31, 2024. In the third week, the subject line is ‘Does my baby have colic?’, The emails encourage parents to call its free “care line” for support.

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Facebook, EssilorLuxottica unveil first smart glasses

Inside Retail

Facebook said the glasses line, called “Ray-Ban Stories,” would start at $299. Snap, which unveiled its smart Spectacles in 2016, this year launched AR glasses but they are not for sale and are offered only to AR creators.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

The line will be designed for all ages and sizes, thanks to her “why be boring?” In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. “We can’t hide the fine lines, but we can control our wellbeing,” one of the women told Jurlique.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I

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‘Back to the hustle’: Why Ryan Gracie left Catch to join MyDeal

Inside Retail

The conversation felt very much like the first conversation that I had with [Catch founders] Gabby and Hezi [Leibovich] back in 2016. And after being here for only one day, I can see that this relatively small team is full of the passion and energy that existed at Catch back in 2016 and all the way through.

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There’s no such thing as a perfect leader: Zalora’s Simone Cortini

Inside Retail

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job?

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