Affordable luxury: A look at Aldi’s London champagne bar
Inside Retail
FEBRUARY 8, 2022
Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. They could have put it in a catalogue, or put up some social media posts, but they chose to do a pop-up.
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