Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?
Inside Retail
JUNE 12, 2023
Another issue was that consumers struggled to find meaningful uses for them. Microsoft’s foray into this space with its Hololens in 2016 was marginally successful with 300,000 units sold. A nuanced perspective Brittain Ladd, a strategy advisor for Shatranj Capital Partners, however, sees a big opportunity for Apple Vision Pro launch.
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