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R.M. Williams names new chief marketing officer

Inside Retail

Williams as its new chief marketing officer. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. Williams names new chief marketing officer appeared first on Inside Retail. The post R.M.

Marketing 246
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PE Nation co-founder steps aside

Inside Retail

Pip Edwards – the other co-founder – will continue managing the business alongside the other board members. ” After years of working in fashion, Greaves and Edwards founded PE Nation in March 2016. .” ” After years of working in fashion, Greaves and Edwards founded PE Nation in March 2016.

Fashion 258
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130
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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns. A major factor is that Bond-eye sells.

Marketing 147
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

According to Volley’s partnership manager Renee Jaeger, the NGA approached the brand after seeing Volley’s Wear it with Pride campaign. Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands.

Artistic 244
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VIDEO: How streetwear unicorn StockX keeps one step ahead of customers

Inside Retail

The Detroit-based platform first launched in 2016 as an online marketplace and now sells into more than 200 countries and territories. Earlier this year, it entered the Australian market and in May, it opened an authentication hub in Melbourne.

Expansion 242
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Modibodi trims creative team, axes longstanding CMO 

Inside Retail

Lorenzato joined the company in 2016 as marketing and public relations manager and was appointed CMO in 2020. “Effective Thursday this week COB and after 8+ years, I will no longer be at Modibodi, unfortunately my role has been unexpectedly made redundant,” Lorenzato said in an email.

Apparel 130