Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave
Inside Retail
JUNE 27, 2022
Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’. E-commerce is of course now part and parcel of the retail experience these days.
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