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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

HOW TO CAPTURE THE MILLENNIAL MARKET? At greater group , we’ve conducted an extensive study of the Millennial target market to design stores that best engage this generation. Based on our research, we have identified 5 key elements to incorporate into retail store design to keep Millennial shoppers coming back again and again.

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How Analogue Apotik is solidifying its presence in Asia’s fragrance market 

Inside Retail

Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I While you have high-end customers who will go for international brands, and low-wage earners who will prefer cheaper products, our target market is solely the middle class,” he noted.

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