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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Ai Media Consulting’s 2022-23 report on consumer behaviour and the Hanfu industry states that the Chinese Hanfu market exceeded 10 billion yuan in 2021 and is projected to reach 19.11 billion) by 2025, a hundredfold increase from 2015. million views on local social media platform Xiaohongshu. billion yuan ($4.1

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Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

In 2015, a network-wide rebrand was led by Neville Brody and Under the Skin director Jonathan Glazer. This includes Magpie Studio which rebranded Channel 4 Racing in 2013 and Supple Studio which branded the channel’s online platform for short-form content 4SHRTS. This includes work with design studios.

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

In today’s fast-changing retail landscape, “ Instagrammable moments ” are now part of many retail design briefs, where clients are requesting myself and my team to consider social media platforms when designing retail projects. Customer shopping behaviour is also key in how we direct them around the store through strategic planning.

Design 52
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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

During the week-long events in Taipei, I had the opportunity to meet with several design educators and designers from various parts of the world and formed a very good impression of the organization. We are here to encourage and remind designers that design has the power to change lives and can be a very impactful tool for social good.”.

Design 98