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Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

Inside Retail

Papier is a British online stationery brand founded in 2015 that has since taken the world by storm. It has raised over US$65 million in funding and has an omnichannel presence in the UK, US and Australian markets. IR : The global luxury writing instruments and stationery market is projected to reach US$5.9 billion by 2028.

Expansion 130
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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. How Papier made a name for itself across the pond Papier was originally launched in 2015 by chief executive officer and founder Taymoor Atighetchi.

Marketing 100
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Meet the luxury swim label taking over beaches from California to Bondi

Inside Retail

When Shea Marie launched swimwear label Same back in 2015 there was no blueprint or incubator to help convert her influence into a brand. Brand founder Marie, who got her start in fashion as a blogger, doesn’t underestimate the power of social media and continues to harness the power of user-generated content (UGC). “We

Expansion 130
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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. We need to create better and more beautiful campaigns,” he said.

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How Kulani Kinis is thriving in overseas markets

Inside Retail

Danielle Atkins and Alexander Babich started Australian bikini label Kulani Kinis as a side hustle in 2015. The US is the brand’s most successful market, with Kulani Kinis being one of the most in-demand bikini labels in North America. Atkins said the size and scale of the market makes it easier to find their target customer. “We

Marketing 130
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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Currently, Chinese Gen Zs make up nearly 270 million amid the country’s population and are the wealthiest consumer group to enter the market, with the average age of a luxury customer in China being 29 years old. billion) by 2025, a hundredfold increase from 2015. billion yuan ($4.1