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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. Whoever can successfully build a faster and more flexible supply chain at even more affordable prices and harness the power of next generation social media can very well be the next Shein.”.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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The story behind The Ripped Bodice, an indie bookstore for romance lovers

Inside Retail

In 2015, the sisters started a fundraising campaign on Kickstarter to open their dream bookstore, eventually raising US$91,187 of their US$90,000 goal. Our highs are always when we get to be part of big moments in people’s lives like engagements, new jobs, and new friendships. LK: So many!

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AAID’s new website provides an immersive experience while highlighting its core skills and unique projects

Design Middleeast

Visitors can stay updated on the latest news and effortlessly enquire with the AAID team through its contact page, fostering a seamless and engaging interface. We look forward to celebrating our endeavours with you all through our new website, newsletter and our increased presence in social media.” www.aaid.studio

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Why demand for Akubra hats is at an all time high

Inside Retail

Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. . But fast forward several decades, and the brand was in need of a shakeup. Under his direction, Akubra has also entered the surf category.