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Chinese retailer Miniso to ditch Japanese styling after backlash

Inside Retail

China’s Miniso Group has apologised for promoting itself as a Japanese-style brand and said it would make changes across its stores to rectify this, becoming the latest retailer to respond to a surge in patriotism among Chinese shoppers.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. We invest in customer analytics technology, which allows us to segment buyers into groups based on behaviour,” Singh noted.

Consumer 130
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Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

Inside Retail

In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The creeping drop dates have raised questions about whether it’s OK to promote a fall-themed drink in the summer, while underlining just how popular pumpkin spice lattes really are. The odds are low.

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

The sisters worked in the same airline company, before starting a boutique store in 2015. Schmidt said that their backgrounds were more in corporate and travel, and they didn’t have knowledge or experience in commerce, IT, manufacturing, social media, fashion, design, social media or importing.

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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

World Design Organization is promoting the profession of industrial design and its impact on our quality of life. a Silicon Valley based, world-class, award-winning product Design Company that has developed 300+ products in the Consumer Electronics, Medical, Industrial Goods, Security and Surveillance domains.

Design 98
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Making an inkpact

Retail Insider

And this is very much the premise of the innovative marketing company Inkpact, which was set up in 2015 by Charlotte Pearce who had a moment of epiphany at a conference when she discovered someone bemoaning the lack of progress they were making in setting up meetings – with emails having no effect whatsoever. No-one, that’s who.