Remove 2015 Remove Consumer Remove Merchandising Remove Target Market
article thumbnail

Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do.

Consumer 130
article thumbnail

Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein’s inclusive strategy makes a lot of sense.

Fashion 162
article thumbnail

Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

Catching on to the consumers’ active use of this platform, retailers and businesses have been making significantly more use of the massive Instagram-audience to share content and build their brand story. HOW TO CAPTURE THE MILLENNIAL MARKET? Case Study: New Balance (Tokyo).

Design 52