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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

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Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

Inside Retail

Papier is a British online stationery brand founded in 2015 that has since taken the world by storm. It has raised over US$65 million in funding and has an omnichannel presence in the UK, US and Australian markets. TA: Our ambition is to redefine the stationery category by making it relevant to the modern consumer.

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