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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. Whoever can successfully build a faster and more flexible supply chain at even more affordable prices and harness the power of next generation social media can very well be the next Shein.”.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up.

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Guochao , which can roughly be translated as ‘China chic’ is a trend that is rapidly growing in popularity amongst the country’s core consumers – Millennials and Gen Z. billion) by 2025, a hundredfold increase from 2015. billion yuan ($4.1 Florasis (also known as Hua Xizi locally) is a high-end beauty brand based in Hangzhou.

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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

For brands, more is needed to reach the esports consumer. Consumers, in general, do not relate to brands in the same way they did even a few years ago. Young consumers, in particular, respond to brands differently than previous generations. By fulfilling a need, you will build brand loyalty and consumer relationships.

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Byron Bay business accuses Aldi of releasing ‘copycat’ picnic rugs

Inside Retail

Back in 2015 , a children’s toymaker found a product very similar to its own on sale in Kmart for as little as $2, while Target has also been accused of ripping off the designs of small businesses that make children’s clothes. That said, being alerted to Aldi’s rugs was “really upsetting” to the founder. “I

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Personal care brand Ethique concentrates on raising the bar

Inside Retail

Ethique was equity crowdfunded twice: first in 2015 with PledgeMe, which raised $200,000 in under 10 days; and two years later, when the brand was more established, raising half a million dollars in less than 90 minutes. However, she is glad to see more sustainable choices on the market for consumers regardless. West has no idea how.