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Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

Inside Retail

Papier is a British online stationery brand founded in 2015 that has since taken the world by storm. That search led to the US$200 billion stationery market, which was just so ripe for disruption and ready for a brand that was relevant to modern consumers. For consumers, it’s rarely ‘either-or’ but more about finding balance.

Expansion 130
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130
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Meet the luxury swim label taking over beaches from California to Bondi

Inside Retail

When Shea Marie launched swimwear label Same back in 2015 there was no blueprint or incubator to help convert her influence into a brand. DTC and international expansion Same had previously diversified its brand to be sold wholesale to retailers but has chosen to take creative and strategic control by returning to a direct-to-consumer model.

Expansion 130
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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Sustainable, direct-to-consumer fashion brand Allbirds promised to revolutionise the retail industry with stylish, comfortable, and environmentally-conscious footwear designs. From Warby Parker, Allbirds and others; the CEO touts the new cash to fund capex and store expansion. million in 2022, or 56 per cent of total revenue.

Planning 130
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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Global growth One of Anton’s key areas of focus at July will be the brand’s US expansion. To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Global growth One of Anton’s key areas of focus at July will be the brand’s US expansion. To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015.

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How British brand Papier is driving growth in the global stationery market

Inside Retail

The rise of the stationery market Research and Markets attributes the rise of this seemingly old-fashioned consumer product category to a few factors, including consumers’ preference for a tactile writing experience, the power of influencer marketing and the growth of e-commerce.

Marketing 100