2015 Consumer Engagement Strategy 
Inside Retail
MARCH 4, 2024
“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.
Inside Retail
JUNE 27, 2022
Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. We invest in customer analytics technology, which allows us to segment buyers into groups based on behaviour,” Singh noted.
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Inside Retail
APRIL 15, 2024
Rare Beauty and Merit Beauty both launched in the last five years, while Glossier and Kosas launched in 2014 and 2015, respectively. These brands have a strong market presence and are engaged with their consumers. The people, the strategy, and the execution were planned from the beginning and timing was included,” she said.
Inside Retail
JUNE 28, 2023
According to the report, global textile production nearly doubled between 2000 and 2015, and by 2030, the consumption of clothing and footwear is expected to increase by 63 per cent from 62 million tonnes today to 102 million tonnes. It is also introducing a ban on the destruction of unsold products, including unsold or returned textiles.
Inside Retail
JUNE 29, 2023
Executives from Alibaba’s high-tech grocery chain Freshippo recently travelled to Australia to engage with the local FMCG community, as part of a new strategy centred on importing more international goods to the China market. Founded in 2015, Freshippo operates more than 300 supermarkets across 27 cities in Mainland China.
Inside Retail
MAY 17, 2021
Schneider said consumers used to just buy or wear whatever designers created, but those days are over, and now, they’re asking for more transparency from companies and for a sustainability platform. But with clear targets and clear strategies, ambitious does not have to mean aspirational.”. How are the fashion giants taking action?
Inside Retail
JUNE 13, 2023
For fall/winter 2023, our objective is to further engage with EIPs. All this work is helping to deliver progress against YNAP’s sustainability strategy, Infinity, which aims to contribute to a more sustainable, circular, and inclusive fashion system through to 2030. How do you plan to leverage them?
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