Inside Retail

APRIL 10, 2024

Papier is a British online stationery brand founded in 2015 that has since taken the world by storm. For consumers, it’s rarely ‘either-or’ but more about finding balance. It has raised over US$65 million in funding and has an omnichannel presence in the UK, US and Australian markets.

Expansion 130

Expansion Social Media Consumer Marketing 130

Design Wanted

JULY 22, 2021

To combat this, creative design studio LAYER, which was founded by industrial designer Benjamin Hubert in 2015, has created a voice assistant capable of expressing sadness and joy. . The form is driven by the need to integrate both an intuitive LED feedback display and a physical touch interface.

Display 98

Display Form Light Balance 98

Greater Group

JANUARY 4, 2022

The luggage and travel accessories retailer, Away, was founded in New York in 2015 as an exclusively online brand. After testing the physical retail market via a pop-up store in NoHo in 2016, the brand took its storefront strategy one step further by opening its first-ever brick-and-mortar location in Toronto, Canada at the end of 2020.

Engagement 52

Engagement Strategy Shopping Design 52

Design Wanted

APRIL 3, 2021

They deliver timeless weight for a fast-paced interconnected generation, by merging boundaries between creativity, communication strategies and product activations. This simple, balanced identity really forms the foundation of everything we do – we can add layers on top of this base and grow from that in many directions.

Art 98

Art Marketing Design Concept 98

Greater Group

AUGUST 27, 2019

In its 28th edition, the Singapore Retail Industry Conference & Exhibition has consistently delivered practical information, proven techniques and ground-breaking ideas that address hot topics and the latest strategies in the world of retail. Case Study: New Balance (Tokyo). CONSISTENT BRANDING.

Design 52

Design Social Media Balance Engagement 52