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Retail appointments of the week

Inside Retail

Virgil Abloh, artistic director at LVMH, Louis Vuitton and Off White, died on the weekend. In 2013, he founded Off White, and he became the men’s artistic director of Louis Vuitton in 2018. Hillberg joined SurfStitch as merchandise manager in 2014, before becoming general manager in 2015 and managing director in 2018.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up.

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Lululemon hits its stride in Asia amid ambitious global growth plans

Inside Retail

In the heart of Hong Kong, where the bustling finance world meets the city’s rich tapestry of artistic expression, Lululemon’s flagship store at IFC mall stands as a testament to the brand’s evolution since it opened its doors in 2015. billion to US$12.5 billion by 2026,” Pope noted.

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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Guochao , which can roughly be translated as ‘China chic’ is a trend that is rapidly growing in popularity amongst the country’s core consumers – Millennials and Gen Z. billion) by 2025, a hundredfold increase from 2015. billion yuan ($4.1 Florasis (also known as Hua Xizi locally) is a high-end beauty brand based in Hangzhou.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Marketing, art or design? Crafting deep experiences with 1kg studio

Design Wanted

This simple, balanced identity really forms the foundation of everything we do – we can add layers on top of this base and grow from that in many directions. Based between Berlin, Amsterdam and Paris, 1kg focuses on the synergy between people and multidisciplinary brand culture. How did the journey for 1kg begin?

Art 98
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Making an inkpact

Retail Insider

And this is very much the premise of the innovative marketing company Inkpact, which was set up in 2015 by Charlotte Pearce who had a moment of epiphany at a conference when she discovered someone bemoaning the lack of progress they were making in setting up meetings – with emails having no effect whatsoever. No-one, that’s who.