2015, Accessories, Marketing and Target Market

How Analogue Apotik is solidifying its presence in Asia’s fragrance market

Inside Retail

JULY 4, 2023

Started by Adrian Cheong in 2015, Malaysian fragrance brand Analogue Apotik has carved out a niche in the APAC market with its solid colognes for men. “I These were the few countries that were very open in terms of their markets, it was very easy to get into. Buying power is still very much an issue in Malaysia.

Marketing

Marketing Target Market Form Engagement

Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

APRIL 28, 2021

In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions.

Fashion

Fashion Social Media Target Market Consumer

Create Retail Today

How Analogue Apotik is solidifying its presence in Asia’s fragrance market

Analysis: Why does Shein continue to escape scrutiny?

Webinars

Stay Connected