Remove 2015 Remove Accessories Remove Expansion Remove Social Media
article thumbnail

Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Global growth One of Anton’s key areas of focus at July will be the brand’s US expansion. To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015.

article thumbnail

Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Global growth One of Anton’s key areas of focus at July will be the brand’s US expansion. To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet the luxury swim label taking over beaches from California to Bondi

Inside Retail

When Shea Marie launched swimwear label Same back in 2015 there was no blueprint or incubator to help convert her influence into a brand. Brand founder Marie, who got her start in fashion as a blogger, doesn’t underestimate the power of social media and continues to harness the power of user-generated content (UGC). “We

Expansion 130
article thumbnail

“Into the third generation”: How Ashford Handicrafts is spinning success 

Inside Retail

Social media (Pinterest) and new marketplaces (Etsy) have given new exposure to the joys of spinning and weaving to the next generation. In 2015, my husband and I decided the time was right to move from New York City back to Ashburton and grasp the opportunity to work and ultimately take over the family business.

Expansion 130