Inside Retail

SEPTEMBER 13, 2021

The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. Whoever can successfully build a faster and more flexible supply chain at even more affordable prices and harness the power of next generation social media can very well be the next Shein.”.

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Inside Retail

MARCH 20, 2024

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We

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Inside Retail

MARCH 20, 2024

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We

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Inside Retail

OCTOBER 31, 2023

“Puma has a higher sales exposure to women than Adidas or Nike, and the original Rihanna partnership in 2015 was really effective in helping it build strong demand and a lot of credibility with the female consumer,” said Graham Renwick, analyst at Berenberg.

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Inside Retail

AUGUST 8, 2023

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. These collaborations are becoming increasingly popular, especially with Chinese consumers.

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Inside Retail

NOVEMBER 20, 2022

With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. The sisters worked in the same airline company, before starting a boutique store in 2015. Being keen consumers, we knew what we wanted,” she said. “We

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Inside Retail

JANUARY 14, 2024

When Shea Marie launched swimwear label Same back in 2015 there was no blueprint or incubator to help convert her influence into a brand. Brand founder Marie, who got her start in fashion as a blogger, doesn’t underestimate the power of social media and continues to harness the power of user-generated content (UGC). “We

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