2014 Retail Marketing Social Media Strategy 
Inside Retail
OCTOBER 16, 2023
Brands such as Boat, Wow Skin Science, Sugar Cosmetics, Lenskart , Licious, and Mamaearth have carved out a niche in the Indian retail market by connecting directly with consumers. Estimates suggest that India is now home to over 800 DTC companies, with the ecosystem’s market value reaching about US$12 billion in 2022.
Greater Group
DECEMBER 24, 2019
In cooperation with greater group, the pop up shop was officially launched in New York in June 2014. When catering to the social media driven generation, it is imperative for brands to make their product, service or experience as a whole as attractive as possible. The value of social media as a marketing tool is beyond measure.
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