Inside Retail

OCTOBER 22, 2023

While the average store produced US$252 million in net sales in 2023, stores that were opened in 2014 or before generated an average of US$268 million. In contrast, the average productivity of stores opened over the past four years hasn’t exceeded US$200 million, which might at least partly be a result of overlapping store trade areas.

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Inside Retail

SEPTEMBER 11, 2021

Here, we chat with Missfresh about how the DMWs operate, how it’s digitalising fresh markets and its plans for the future. Can you explain a bit about how Missfresh has grown in popularity since launching in 2014? Our direct procurement effort is led by a seasoned merchandising team of around 300 employees.

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CAAD

APRIL 27, 2022

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension. What’s behind our shop designs and visual merchandising ? We are talking about going beyond mere eye-catching design. What is storytelling?

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