Remove 2014 Remove Consumer Remove Marketing Remove Social Media
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible. We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2014, Weiss launched Glossier with four products: a cleanser, priming moisturiser, lip balm, and a misting spray. After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive.

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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. Industry experts predict significant further expansion in the DTC market in the years to come.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

Inside Retail

Eco-friendly online retailer Flora & Fauna is gearing up to launch its first television ad campaign in a bid to reach more mainstream consumers and convince them that choosing sustainable alternatives to everyday products is easier than they might think. Customers greeted the announcement of the launch on social media enthusiastically.

Planning 246