2014 Brand Management Engagement Planning 
Inside Retail
FEBRUARY 19, 2024
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.
Inside Retail
APRIL 3, 2023
Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au
Inside Retail
AUGUST 5, 2021
Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Grieder, who has been appointed by the supervisory board for a period of five years, aims to make Hugo Boss one of the top 100 global brands and plans to spend more than €100 million on marketing between now and 2025.
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