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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? This is especially true on TikTok.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

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Temple of the Sun co-founder talks design inspiration and sales growth

Inside Retail

Founded in Byron Bay in 2014, it has gained a cult following for its unique designs inspired by history, archaeology and ancient symbolism. Darren Gallant: Temple of the Sun first launched in late 2014. IR: How would you describe the fine jewellery market right now?

Design 246
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“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

A group called Bleach stepped in and picked up their debt and ran the business until 2014. All the while, General Pants was Ksubi’s biggest account, so when the second iteration of the brand ultimately went into administration in 2014, General Pants took over running the brand. In 2008, they actually went into administration.

Fashion 243
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Inside the rise of activewear in China

Inside Retail

shows that the sportswear market in 2021 was almost entirely recovered to pre-pandemic sales. This was mainly fuelled by Chinese consumers, who accounted for nearly 23 per cent of the growth, followed by the US market at 15 per cent. Overall, the worth of the global sportswear retail market has increased by 22 per cent, to US$666.2

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5 innovative fashion tech brands you should know

Inside Retail

It has all bases covered, from unique virtual interactive experiences to selling pre-loved luxury clothing and accessories. Additionally, Farfetch is infiltrating the Asian luxury market by partnering with Alibaba’s TMall. These become assets in your digital wardrobe and used as content for social media.

Fashion 130