Kate Spade CEO: “The power of TikTok for product discovery is incredible”
Inside Retail
MAY 28, 2024
We’ve had customers shopping while on vacation in another city, who continue to shop with that sales associate from afar after returning home. We pulse post-purchase surveys to our customers both online and in-store and conduct focus groups, shop-alongs, and customer intercepts to understand and stay close to our customers.
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