Inside Retail

JUNE 5, 2023

US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong social media following to grow its foothold in the fashion industry. They love it and want to replicate it overseas.”

Social Media 130

Social Media Apparel Outdoor Fashion 130

Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. This often drives frustrated consumers to social media and other platforms in the hopes of finding influencers or fellow beauty enthusiasts with similar complexions or hair traits.

Social Media 130

Social Media Advertising Marketing Consumer 130

Inside Retail

OCTOBER 25, 2022

The announcement came after several days of mounting pressure on the sportswear brand to cut ties with the controversial celebrity, with whom it has worked on Yeezy-branded shoes and apparel since 2013. Have a crisis management plan ready for this type of eventuality.

Social Media 246

Social Media Fashion Management Artistic 246

Inside Retail

FEBRUARY 17, 2023

As the creators of a startup family business in Brisbane now focusing on international expansion, Katrina and Brenden Kehoe know all about the challenges – and satisfaction – of developing a brand and product range for multiple markets. Katrina – a proud Wiradjuri descendant – says Queensland will always will home.

Social Media 130

Social Media Expansion Promotion Marketing 130

RetailMinded

NOVEMBER 13, 2022

Around a quarter of Brits plan to spend less, while a staggering 52% of Americans admit they can’t afford Christmas expenses at all this year. Many retailers already plan to follow suit, running mass promotions for extended periods in the lead-up to Christmas day. . Quit The Sporadic Marketing.

Strategy 87

Strategy Flow Social Media Planning 87

Inside Retail

MARCH 29, 2022

Nike had 14 per cent market share of technical running shoes. A 30-point gap in market share demanded a plan like no other. One of the best marketers I’ve worked with (an innate rebel himself and a very dear friend), Michael Scott, led the brand planning process. ASICS had 44 per cent. It was time to be rebellious.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Trade Show Booth Companies - Trade Group

APRIL 10, 2023

I don’t want to sound wishy-washy, but one of the greatest feelings marketers have the pleasure of experiencing is seeing their ideas manifest themselves in reality. But what’s the greatest test of a marketer? Your booth’s purpose should align with your overall marketing strategy and brand identity.

Design 52

Design Engagement Marketing Display 52