article thumbnail

The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Inside Retail : You officially launched Babyboo in 2013, when you were just 17 years old and working as a casual at Pizza Hut. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. What inspired you to start your own fashion brand?

article thumbnail

E-commerce teams: The unseen keys to success

Inside Retail

A retail business is far more than a store front, a website, and a social media post or marketing email – although often these elements are all the end customer perceives. Australian Bureau of Statistics figures show a gradual rise in retail spending since 2013, reaching 6.6 Much of this spending was online.

article thumbnail

Influencer-Inspired Packaging Trends 2023

CRP

Anine Bing is not the only one who made it big in the fashion game; over the last few years, many influencers successfully made the transition to retail: Something Navy by Arielle Charnas US-based influencer Arielle Charnas has a strong social media presence which she leveraged to get into retail. Image by Creative Retail Packaging.

Gifts 52