How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion
Inside Retail
MARCH 19, 2024
Coming back to the customer Beyond the digital relaunch, Peter Jackson is planning to renovate its existing stores and take a new approach to store design to make shopping in-store a more boutique and curated experience. This is a key part of the brand’s expansion, but it doesn’t mean stores will carry less stock.
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