Inside Retail

MARCH 19, 2024

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. Data will shape how we fill out the shops moving forward.

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. billion and $1.6

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Inside Retail

SEPTEMBER 4, 2022

However, the birth of fast fashion and the rise of the millennials soon pushed Esprit out of the game – and the Hang Seng Index – in 2013, sparking a continuing downward spiral for the years to come. Esprit’s new Black Label line features items at higher price points in contrast to the youthful pieces from its White Label range.

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Hunton Andrews Kurth

MAY 12, 2022

Well known product design cases include high heels with contrasting red soles [1] , iconic electric guitar shapes [2] , and the green color of night-time cold medicines. [3]. 6] Conversely, the TTAB held that instead of highlighting a specific feature of the Ark bag, Jasmin Larian simply advertised the bag itself.

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Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. The Decline of the West.

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Barber Design

MARCH 20, 2020

Successful fashion retailers now view every customer interaction as an opportunity for brand marketing that enables them to connect with customers and create inclusive tribes. Situated on the third floor terrace above the Gucci store, visitors can dine at eye level with the tops of the palm trees that line the famous shopping strip.

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