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How UPF clothing brand Solbari aims to beat skin cancer with $10m injection

Inside Retail

JANUARY 18, 2024

Founded in Young’s two-bedroom Melbourne apartment in 2013, Solbari now sells a product every 90 seconds, with over 300,000 customers across over 160 countries. Globally, the UPF (ultraviolet protection factor) apparel market is set to reach US$1.4 billion by 2030 with a strong CAGR exceeding 7.7 We’ve got no debt,” said Young.

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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. billion and $1.6

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How UPF clothing brand Solbari aims to beat skin cancer with $10m injection

Why short-term data alone won’t cut it for retailers in 2024

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