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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

Apparel 191
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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics.

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FTC Taking Another Look at Online Disclosures

Hunton Andrews Kurth

First issued in 2000 and then updated in 2013, the agency’s.com Disclosures guidance has long set benchmarks on incorporating relevant limitations and qualifying information in digital advertising. The FTC is taking comment s on these questions through August 2, 2022.

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What brands can learn from The North Face’s response to Pride critics

Inside Retail

Bud Light’s parent company Anheuser-Busch placed marketing executives on leave. Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon.

Outdoor 130
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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Tumi, Zalora execs share the skills retailers need in a post-Covid world

Inside Retail

He added that marketers need to know where trends are going and be able to interpret numbers. UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013. You need to be able to articulate your brand’s story in a way that’s relevant to the customer today.”.

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Why leakproof underwear-maker Modibodi is broadening its brand identity

Inside Retail

Kristy Chong: When I founded Modibodi back in 2013, it was with the intention to create a brand that was frank and fearless and that would have conversations others are afraid to have. Historically, in advertising and marketing, period blood has been portrayed as a blue liquid, or something similar, rather than realistic red.

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