Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. We passed New Balance and Brooks, and the puff of dust on the horizon was ASICS. ” At the time, Phil was breaking the mould. ASICS had 44 per cent.

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics.

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RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Consumer consciousness of these issues is growing.

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