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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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Supre launches flagship store at Melbourne Central

Inside Retail

Female fashion brand Supre will launch its flagship store at Melbourne Central on September 16, as part of its growth strategy. Supre, a family-owned fashion brand founded in 1984 in the inner Sydney neighbourhood of Marrickville by Hans van der Meulen, was acquired by Cotton On Group in 2013.

Fashion 276
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. The business is also ramping up its retail distribution strategy.

Apparel 252
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Modibodi names Kerry Cusack as executive director

Inside Retail

Based in Modibodi’s Head Office in Sydney, she will be responsible for leading the Modibodi global team, strategy, and execution. Founded in 2013 by Kristy Chong, Modibodi pioneered life-changing leakproof apparel for periods and incontinence including underwear, swimwear, activewear, and maternity wear.

Apparel 245
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VF Corp names Bracken Darrell as its new CEO

Inside Retail

Darrell will join VF after serving as president and CEO of Logitech International since 2013. Dickies, Timberland, and Vans parent VF Corporation has appointed Bracken Darrell as president and CEO, starting July 17. Prior to Logitech, Darrell held positions at General Electric, Whirlpool Corporation, and Procter & Gamble.

Strategy 241
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

The brand offers international shipping for online orders but does not plan to invest in brick-and-mortar retail overseas as part of the next phase of the growth strategy. “We’re In 2013, the business expanded nationally when it opened its first store outside of Victoria in Adelaide’s Rundle Place.

Expansion 243
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How two sisters created Francesca Jewellery from a Tasmanian market stall

Inside Retail

The Tasmanian brand opened its first store in Hobart in 2013, followed by a flagship store three years later at Melbourne Central. Hannah and I did this early on with one another’s personalities and it forged the foundation for our leadership strategy moving forward.

Marketing 279