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Can Hollywood star Margot Robbie make Barbie the next Lego?

Inside Retail

I really hope the movie becomes a feminist victory,” Alicia Hall, managing director of Project PR and Media, told Inside Retail. “I Meanwhile, the 2013 film The Internship saw Owen Wilson and Vince Vaughn hilariously competing for a job at Google. Barbie is not the first brand to get the Hollywood treatment.

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Retail appointments for the week

Inside Retail

Luxury accessories brand Oroton has appointed Jenny Child as CEO, taking over from David Kesby, who is stepping down in October. Prior to joining Catch, Bagg had a role in investment banking at Macquarie and was part of the founding team of Uber’s Australian operations and local launch in 2013. Oroton names new CEO.

Apparel 130
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Asos ties exec pay to new environmental goals

Inside Retail

Online fashion retailer Asos set out plans to cut its environmental impact and improve worker rights on Thursday, tying its success in cutting waste and carbon levels to future management pay. By Kate Holton and Sachin Ravikumar. Additional reporting by Tapanjana Rudra in Bengaluru; Editing by Rashmi Aich, Uttaresh.V and David Evans.

Fashion 130
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Analysis: Esprit, the forgotten brand that lost its identity

Inside Retail

However, the birth of fast fashion and the rise of the millennials soon pushed Esprit out of the game – and the Hang Seng Index – in 2013, sparking a continuing downward spiral for the years to come. Upon entering, the customer is greeted with Joy, Esprit’s inclusivity mascot dolphin, in a holographic origami form.

Marketing 130
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Yet this segment has become watered down over the years – not only due to the slowing economy, but also as a result of the government’s 2013 clampdown on exuberant luxury giftings, intended as an anti-graft initiative. Dubbed the Chinese version of Glossier, Perfect Diary is the fastest-growing Chinese cosmetics brand.

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