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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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Inside oat-milk brand Oatly’s totally ‘Norm&al’ approach to marketing

Inside Retail

Always a brand pushing its marketing into interesting places, Oatly is doing this through an online tv show called ‘The New Norm&al Show’. Oatly has been making oat milk for around 30 years, but underwent a significant rebranding process when chief executive Tony Peterson was hired in 2012 to revamp the business. Schoolcraft said.

Marketing 130
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Global Luxury Market Continues to Surge

VMS

The global luxury goods market has kept on growing as 2022 nears its end. The global luxury goods industry overall is projected to achieve a market value of nearly $1.45 The global luxury goods industry overall is projected to achieve a market value of nearly $1.45

Marketing 100
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Bondi Sands sold to Kao Corporation for $450 million

Inside Retail

With this partnership, we can now confidently explore untapped markets, reach more customers around the world and continue to fulfil our company mission,” he said. Founded in 2012, Bondi Sands has grown to secure the number one spot in the self-tanning market. million in FY22.

Marketing 246
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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. We also knew having a presence in Canberra, we couldn’t achieve that ourselves because the market is just a little bit too small to justify a Lekker store and these guys are great.”

Contrast 251
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model. The Australian market currently accounts for 16 per cent of its sales, and the company aims to grow that to 38 per cent by 2025. Since 2019, the business has grown revenue by 300 per cent, with $4.3

Expansion 245