Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
Bain & Co reported growth in luxury-goods spending falling from 7 per cent in 2012 to 2 per cent the following year, with Western luxury brands in particular taking a hit. Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online. CASE STUDY : Neiwai.
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