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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online.

Consumer 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. My 20-plus years in tech comms and policy started in Silicon Valley in 2000, cutting across all aspects of consumer/enterprise technology, mobile platform/startup and microelectronics industries across Asia, the US, and Europe.

Balance 130
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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. For example, some 10.3 million people (or 16% of the UK population) live within just 200 metres of their local high street.

Design 130
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A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers. He firmly believed surprising consumers with a service or product in an unexpected time or place would create a memorable experience.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. Anine Bing’s career took a massive turn when she decided to launch her first fashion collection in 2012. But she saw opportunity beyond the gram.

Gifts 52
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Celebrating World Industrial Design Day with Srini Srinivasan, president of the World Design Organisation

Design Wanted

World Design Organization is promoting the profession of industrial design and its impact on our quality of life. a Silicon Valley based, world-class, award-winning product Design Company that has developed 300+ products in the Consumer Electronics, Medical, Industrial Goods, Security and Surveillance domains.

Design 98
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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

And alongside these objects is a promotional publication from furniture manufacturer Vitra, published between European lockdowns last year, which considers the return to work, promoting blended working – work from home and the office. The chair features a recycled fabric which forms a rope-like seat.

Design 138