2012 Consumer Engagement Marketing 
Inside Retail
OCTOBER 13, 2022
SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.
Inside Retail
AUGUST 14, 2022
In the past two years, we have seen a seismic shift in the way consumers in Southeast Asia purchase technology,” Alex Tan, managing director for HP Malaysia told Inside Retail. From HP’s internal research, the company has found that nearly 50 per cent of consumers still prefer shopping in physical stores to online.
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Inside Retail
MAY 21, 2024
Australian direct-to-consumer brand Who Gives A Crap disrupted the way consumers bought toilet paper almost a decade ago; now its CEO is challenging businesses across the supply chain to “give a crap”. What progress has Who Gives A Crap made towards its mission since being founded in 2012?
Inside Retail
JANUARY 31, 2023
It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.
Trade Show Booth Companies - Trade Group
OCTOBER 3, 2023
Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.
Inside Retail
OCTOBER 8, 2023
Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. Beautycon, first launched in 2012, held an in-person event in Los Angeles in September, after a four-year hiatus of both in-person and virtual events.
Inside Retail
AUGUST 16, 2021
As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. Chinese sportswear company Li-Ning.
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