Inside Retail

DECEMBER 13, 2023

The deal marked an enormous increase in the brand’s valuation since Brazil’s Natura & Co purchased a 65 per cent stake in Aesop for about $70 million in 2012, signalling its unparalleled standing as a category leader. As consumers have tightened their wallets, they have become more selective.

Beauty and Health 246

Beauty and Health Contrast Marketing Management 246

Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130

Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

Social Media 130

Social Media Advertising Strategy Contrast 130

Inside Retail

JUNE 1, 2022

Pop Mart, which describes itself as an “art toy store”, might seem an unusual concept to a Western consumer. Around 2012, Wang had already recognised the popularity of toys in his stores. Merchandise is curated for each region as the retailer adapts its offer to suit local consumer preferences. The merchandise and the market.

Artistic 130

Artistic Art Expansion Concept 130